There comes a time after populating your website with plenty of information and quality content to conduct an audit of it. The how often or frequency of the audit really depends from one situation to the next. Perhaps doing a Search Engine Optimization (SEO) audit every quarter is a starting place, but giving the rapidly-changing trends you are forced to do it frequently.
Reasons as to why consider an SEO audit of the website can only offer a handful of benefits and helps maintain healthy search results for Google. For example, PublicizeMe offers a comprehensive services like guest posting services your website’s overall performance.
The PublicizeMe agency-takes the task of analyzing your website under a microscope to make sure every page and every HTML element is working. With plenty of successfully completed audits completed to date, the process for the company to look at the state of the website is in three stages: scan, analysis and report.
The website is crawled and all the data is collected to get a full report. The collection of information may take a few days depending on the amount of content it has. Afterwards the following stage includes scanning the back link profile from a number of sources to get a landscape view of the sources embedded.
This process is done specifically because nobody really knows what Google is doing with the data or how their algorithm will evolve, so this comparison helps get a wider view of your website’s search results by the likes of your competition. If the website contains penalties not to worry since you will be able to repair them once they are identified.
Finally, it is important to be regularly checking or auditing the website since it’s the backbone to the business and the most important point of contact to visitors or potential clients. So keep up-to-date with maintenance and what is happening in the competitive world of SEO trends.
Benefits of a website audit to improve lead generation and conversion rates
The reasons can go on and on to audit a website. It will benefit the visibility and online reputation of the business. Just a handful of negative reviews or complaints towards the company’s webpage can start a viral storm-not to mention a public relations nightmare.
An infographic by Visual.ly is another handy resource to include in your website’s assessment. It doesn’t just look at the website’s content, but includes everything happening in the HTML code. The process is highlighted in four complete steps to start the audit.
Ultimately, the infographic provides a systematic way of doing the audit for the website. This visual graphic is tailored towards optimizing the website’s ability to attract traffic while increasing leads and conversion rates.
Today’s adoption rates of smartphones and tablets has forced many different industries to go beyond cooperating with the SEO requirements of search engines. A mobile-friendly website version has to be added to a company’s portfolio and this area includes its separate sets of practices. So research them, study them and put them into practice for greater success.
How much of your site’s news comes from Google News
So up to now you have read extensively on audits and there is another important domain for Google’s search results. One section that is important for the delivery of news content is the Google News product.
This is as you may have guessed it a dedicated section for journalism organizations or news agencies to drop what they do best and that is the news.
If you are able to generate good quality content and make a splash with a product or service you may just make it into the Google News section. Nevertheless, just because you made something new or have a recent announcement it may not meet the criteria within the Google News. So look at case studies and study the websites that their content appear on here.
A blog post analysis by the Nieman Journalism Lab looks at the other part of Google land. According to the findings, how much your news site’s search traffic comes from Google News is somewhere between 5 to 25 percent.
The results are surprising when you look at websites that rank superbly for the percentage of total search visits. The websites to make the top ranks are the following: csmonitor.com, reuter.com, mercurynews.com, nationalpost.com, usatoday.com and more.
At the bottom of Buzzfeed you will find examiner.com, mashable.com, bbc.com, cnet.com and other news websites. The author of the post expressed disbelief and expected the results to be contrary to the findings.
Finally, a website needs to operational and functional for the audience or customers it services. Depending on the industry you belong to you may not once again make it onto Google News, but word of mouth and social networking channels offer a wonderful alternative to get the news out.