Seven-Year-Old is Highest Paid YouTuber of 2018 and Social Media is in Disbelief.
Who doesn’t like unboxing toys and playing with them? But when Ryan does it, he means business.
Even as PewDiePie and T-Series battle it out for the #1 subscriber spot on YouTube, a 7-year-old has snuck past them to emerge as the highest paid YouTube star of 2018.
With 17-million-plus subscribers and nearly 26-billion views, Ryan of Ryan Toysreview has made a whopping $22 Million in the last 12 months, leading up to June 1, 2018, Forbes reported.
So what does Ryan exactly do?
Like every other kid, Ryan enthusiastically unboxes and plays with Legos, trains, cars, and action figures, except, it all happens in front of a camera as he reviews them.
Launched in 2015, Ryan’s YouTube channel has seen a meteoric rise, courtesy his innocent childhood antics and relentless energy to dish out a video every day. With the digital era booming more than ever and the average age of viewers tuning to YouTube reducing by the day, channels such as Ryan’s are here to stay; and make loads of money in the process.
About $21 million comes from pre-roll advertising on Ryan’s channels Ryan ToysReview and Ryan’s Family Review, Forbes notes. If the buck from YouTube wasn’t enough, Ryan debuted his own line of slime, stuffed animals, and other merchandise at Walmart Inc, earlier this year.
The kid also helped select the toys and apparel that are sold under the name Ryan’s World – at more than 2,500 Walmart stores in the United States and on the Walmart.com website.
When the news of Ryan’s roaring success first hit on Twitter, the reactions that came forth were pretty much as expected.
“The world’s highest-paid YouTube star: Ryan ToysReview has generated 26B views and earned $22M in the last year thanks to his signature line of stuffed animals, collectibles and apparel now selling at Walmart,” tweeted Forbes.