There’s no denying Meghan Markle’s influence on fashion — after all, the term, “Markle Sparkle” has been coined in reference to the impact her approval has on sales for designers.
Fashion search platform Lyst just released its Year in Fashion 2019 Report, which revealed 38-year-old Markle to be the Internet’s most searched-for “influencer” of 2019.
The report analyses queries, page views and sales metrics across six million fashion products from over 12,000 online stores, alongside the global media coverage and social media mentions generated by the year’s biggest brands and trends.
The report revealed that in 2019, Markle’s stylish ensembles sparked, on average, a 216 per cent increase in searches for similar pieces.
It was during her and Prince Harry’s Royal Tour of South Africa that her sartorial influence was at its peak.