Justin Bieber released the music video for his latest single “Anyone” on New Year’s Day as he performed the song live for a virtual audience.
The video depicts Bieber training as a boxer alongside Zoey Deutch, who plays the role of his doting partner.
Directed by Collin Tilley, the “Anyone” video has a retro feel, with Deutch and Bieber wearing period clothing and Bieber drinking raw eggs as he trains.
The video’s big finish shows Bieber being knocked down during a championship match, but he manages to get back and find the strength to win the competition by thinking of his love for Deutch.
Adding to the old-fashioned feel of the video, Bieber temporarily removed a hallmark of his modern look: his tattoos.
Bieber covered all of the tattoos on his arms, legs, torso, neck, and face for the video.
The “Yummy” singer has over 60 tattoos, according to J-14, so hiding them temporarily made a dramatic difference in his appearance.
The process was also time-consuming, as Bieber later showed his fans.
The singer shared a time-lapse video to Instagram of the tattoos being covered.