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Burger King’s new campaign focuses on bullying and … ruining customers’ sandwiches?
(iStock)
October is National Bullying Prevention Month, and Burger King is joining forces with NoBully.org to bring awareness to the cause with a new video advertisement.
The anti-bullying campaign, which the burger chain describes as “eye-opening” in a press release, “brings the issue even closer to home with an experience that took place in a Burger King restaurant.”
The campaign, known as “Bullying Junior,” begins with some upsetting personal shares from students, each of whom relays a time they were bullied. After every high-schooler tells his or her story to the camera, an unsettling statistic flashes across the screen: “30 percent of student worldwide are bullied each year.”
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