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The Duke and Duchess of Cambridge’s middle child may only be three but she has already enjoyed big moments in the spotlight and has a winning smile for the cameras.
Millions of people have been captured by Charlotte’s cheeky antics whether it’s sticking out her tongue at photographers or cavorting with her cousins on Buckingham Palace balcony.
And it seems Kate and William’s daughter is set to make a big impression on the UK economy, with a projected future net worth of £3.8billion, according to Reader’s Digest.
That compares to a lifetime valuation of £2.7billion for George despite him being the future King of England.
What is the reason why Charlotte’s net worth is bigger than George’s?
The simple reason behind Charlotte’s economic power is fashion.
Retailers have spotted a shopping phenomenon associated with the tot which has been branded the “Charlotte effect”.
Whenever Kate’s daughter is pictured in new dresses or outfits – often from high-street brands – there is a rush on sales from the general public.
One example was the John Lewis pastel yellow cardigan that sold out within 24 hours of Charlotte wearing it in a Kensington Palace Instagram photo.
The blue smock dress she wore to meet her baby brother Prince Louis at the Lindo Wing also sold out quickly.
Emma Davison, co-founder of Olivier Baby & Kids clothing company, said her business saw a sales boom after Charlotte wore one of its designs.
She told the Telegraph: “We were thrilled when Princess Charlotte was photographed wearing our Rose Stitch Cardigan in her official first birthday pictures.
“The effects have been hugely positive for a growing company like ours and have helped to establish our customer base all over the world.
“Following the photographs we saw our international orders increase significantly, particularly from America and China and the Rose Stitch Cardigan remains our best-selling cardigan.”
But despite being valued at such vast sums, the Cambridge children will not receive any of this money directly.
All of it is expected to end up boosting the public purse.
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