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Beloved of her peers, Stefflon Don just signed a huge record contract and is working on an album that captures her fun, filthy and fabulous personality in all its glory. We meet her.
The first time NME tries to interview the UK’s great hip-hop hope, it doesn’t quite go to plan – she’s two-and-a-half hours late thanks to a hold-up with her “glam team”. After a swift rescheduling, Stephanie ‘Stefflon Don’ Allen’s timekeeping is vastly improved – in fact, she even skipped out on A$AP Rocky’s party the day before because of work commitments. “I had 10 interviews yesterday and I couldn’t make it,” she explains, after swishing into the NME office with superstar swagger. Boasting an immaculate manicure, freshly dyed red hair and a tracksuit made for looking fabulous in rather than 30 minutes on the cross-trainer, she looks a million dollars – which is appropriate seeing as that’s how much she just signed her record deal with Universal for. Well, a million pounds, to be exact. “It’s one of the biggest deals done in the UK for a long time,” says the east London-based artist with a chuckle. “Since I was 19 I’ve said, ‘I’m gonna sign for a million.’”
Now 25, she’s got her wish – and she has the rap world at her feet, with a host of huge collaborations behind her and in the pipeline, including a November release with one of grime’s biggest names plus Canada’s biggest Anglophile, Drake. “We haven’t actually been in the studio together [but] it’s gonna happen,” she says. “We’re gonna make fire bangers.” Currently working on her as yet untitled debut album (“I’ve got a lot of great songs!”), mooted for release next year, she’s already released one of the singles of 2017, the French Montana-featuring ‘Hurtin’ Me’, a slab of soulful dancehall which actually sees her singing rather than rapping, placing…
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