Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app purchases of books and exclusive merchandise.
The mobile platform will allow you to further connect with the Reese’s Book Club (RBC) community and stay up to date on the latest news, including book picks, surprise giveaways and merchandise drops. The app will also inform you about events—like virtual discussions and meet-ups—so members can connect with authors, in addition to fellow bibliophiles.
Reese’s Book Club App is designed to make access to books easier by allowing readers to purchase the novels from online retailers directly through their mobile device. In a few months, users will be able to buy exclusive items, with all proceeds going to The Readership (a pay-it-forward organization that’s geared toward elevating diverse voices).
“Since we launched Reese’s Book Club, we’ve shown that our books have the power to spark discussions, make us laugh when we need it most, and bond us over something bigger than ourselves, all while celebrating diverse voices that put women at the center of their stories,” Witherspoon said in a statement. “Through Reese’s Book Club App, we are able to forge even deeper connections with our community by providing a new platform for our book club members to engage with these stories and each other.”
Each book is handpicked by Witherspoon, who makes an announcement on the app on the first Tuesday of each month. Not only do the novels celebrate real stories featuring women protagonists, but they also encourage intelligent discussions among the RBC community, which consists of 2+ million followers.
