The Duke and Duchess of Cambridge have announced a global prize to tackle climate issues, pledging “a decade of action to repair the Earth”.
Five winners will receive the Earthshot Prize every year between 2021 and 2030.
The promotional clip, voiced by Sir David Attenborough, marks the launch of the “most prestigious environment prize in history” which will “aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions.”
"The earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve." — The Duke of Cambridge @EarthshotPrize pic.twitter.com/SfGaKY9qsG
— The Duke and Duchess of Cambridge (@KensingtonRoyal) December 31, 2019
The Earthshot Prize is described on its own dedicated website as “a set of challenges to inspire a decade of action to repair the planet” designed to “reward progress across all sectors of industry and society.”
“The prizes could be awarded to a wide range of individuals, teams or collaborations – scientists, activists, economists, leaders, governments, banks, businesses, cities, and countries – anyone who is making a substantial development or outstanding contribution to solving our environmental challenges,” it explains.
“The challenges will be a chance for everyone’s voice to be heard, we want to motivate and inspire a new generation of thinkers, leaders and dreamers.”
