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The product name, and the product itself, have left many confused.
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For some reason, a woman in Lithuania invented a coffee to be consumed by dogs. If that’s not alarming enough, the brand’s name is “Rooffee” — which sounds uncomfortably similar to the shortened term for infamous date-rape drug rohypnol, also known as “roofie.”
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Unfortunately, this is not a joke. According to Rooffee creator and former model Agota Jakutyte, the branding is simply a sad accident.
“Maybe because I do not watch TV, or read our local papers, I haven’t heard about roofie before,” she told Vice in an email. “I simply combined ROOTS + COFFEE… That’s how the name ROOFFEE was born.”
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